ARE YOU “DEMANDING” YOUR ELECTRICITY COSTS TO RISE? This might seem like a ridiculous question. Of course you aren’t asking for your costs to rise. However, if you’re business isn’t managing your peak demand, then unfortunately the answer is likely yes. You are “demanding” your costs to rise. One of the frequently asked questions we get here at Bruce Power Direct is around the distribution and transmission charges on your electricity bill and how managing your peak demand can help you reduce your electricity costs.